The year 1939 marked a pivotal time in America’s history, especially in the Midwest, where the shadows of the Great Depression still loomed large. For families like the Mays in The Wish Book, daily life was shaped by economic hardship, social unrest, and a deep-seated hope for a better future.
In cities like Chicago, the effects of the Depression were felt acutely. Employment was scarce, and for many, survival meant making do with less. For Robert May, a copywriter for Montgomery Ward, the strain was personal. He juggled his demanding job with the pressures of providing for his family, all while competing in a high-stakes creative contest at work. The city was buzzing with the constant hum of industry, but behind the fast pace was the silent struggle of families trying to stay afloat.
The Mays lived in a modest apartment in a Chicago housing project, a small, affordable space that came with its own set of challenges. Lynnie, Robert’s wife, faced her own battles with health issues that drained both her energy and their finances. The constant doctor visits and medical bills only added to the stress of everyday life. Yet, through it all, they found solace in small moments—like the bedtime stories Robert would tell their daughter, Barbara, a bright and imaginative child whose creativity was a source of joy in an otherwise trying world.
The streets of Chicago were alive with activity, but the overwhelming feeling was one of uncertainty. People worked long hours, often with little pay, and the specter of layoffs was never far from anyone’s mind. The local businesses, like the iconic Montgomery Ward, were in fierce competition with other retailers like Sears Roebuck, making every holiday season a crucial battleground for survival. The pressure to succeed was immense, and Robert’s dedication to winning the annual Christmas giveaway contest was more than just a career move—it was a lifeline for his family.
Despite the hardships, there was a sense of unity and resilience among the people. Neighbors helped one another, and the community often came together for small gatherings, despite the looming threat of financial ruin. For many, radio was a source of comfort and escape. It brought news, entertainment, and even a sense of connection to the wider world outside the confines of their struggles. The golden age of radio was in full swing, offering a window into the lives of celebrities, political leaders, and the musical greats of the time.
The Wish Book brings these moments of hardship, hope, and human connection vividly to life. It captures the spirit of the 1930s Midwest, where families clung to their dreams despite the overwhelming odds stacked against them. Through the lens of the May family, readers are taken on a journey of love, creativity, and resilience—a story set against the backdrop of one of the most challenging periods in American history.
In The Wish Book, the personal intertwines with the historical, offering a rich, heartfelt narrative that shows how one family’s dreams helped shape a Christmas legend. The story of Rudolph the Red-Nosed Reindeer may have begun with a simple idea, but its roots are planted deep in the struggles of the American people, making it a timeless tale that continues to inspire hope and joy.
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